Yücel Çelik Kasa: Traditional Manufacturer to Digital D2C Brand Shift
"We've been manufacturing safes since 1987, but we were always dependent on wholesalers. Direct-to-consumer sales were almost non-existent. Thanks to the ultra-fast product catalog Nexentio built with FireCMS, our retail sales exploded. Customers can now examine lock types and fire certificates in detail. We saw a 400% increase in D2C sales, drastically improving our profit margins."
Challenge: Wholesale Reliance & Absence of B2C Channels
Relying purely on dealer networks for wholesale distribution limited the client's profit margins. They lacked a direct consumer presence and a modern digital safe catalog highlighting lock types, fire certifications, and vault options.
Solution: Firebase CMS-Powered Next.js Catalog & Conversion Ads
We developed a lightweight product catalog utilizing Next.js and Firebase Firestore. We mapped focused Google Ads search campaigns targeting retail safe buyers (home safes, fireproof business safes).
- 01Coding a luxury catalog interface utilizing Next.js App Router.
- 02Configuring Firebase Firestore and FireCMS for simple backend inventory management.
- 03Implementing kiting, locking, and sizing product filters.
- 04Structuring local and national Google Ads search marketing funnels.
Applied Design & User Experience
Premium Safes Catalog & Product Detail Showcase
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