Tunceroğlu Nakliye: Return-Route Google Ads & GEO/SEO Integration
"Our biggest financial drain was the fuel cost of trucks returning empty to Istanbul after intercity moves. Thanks to Nexentio's dynamic Google Ads targeting return routes and MovingCompany Schema data, our vehicles now find loads on the way back. We also grew much stronger in local searches due to the specific landing pages they built for targeted districts. Our investment paid off tremendously."
Challenge: Profit Loss on Empty Return Trips
Vehicles transporting goods to other provinces returned empty to Istanbul, generating high fuel costs without revenue. The website also lacked local search signals for major target districts (Şişli, Beşiktaş, Kağıthane, Kadıköy).
Solution: Route-Targeted Ads & Neighborhood-Level Landing Pages
We configured Google Ads campaigns targeting return routes. We replaced generic schemas with the `@type: 'MovingCompany'` schema and designed localized district landing pages containing neighborhood lists and targeted internal links.
- 01Setting up route-specific search ads to capture loads for returning trucks.
- 02Injecting custom MovingCompany schema with coordinates and localized service scopes.
- 03Creating landing pages for Şişli, Beşiktaş, Kağıthane, and Kadıköy with custom internal linking.
- 04Optimizing image alt tags with location-specific keywords.
Applied Design & User Experience
District-specific GEO Landing Page Interface
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