Manufacturing & Security Safes — 2024
Yücel Çelik Kasa: Traditional Manufacturer to Digital D2C Brand Shift
ClientYücel Çelik Kasa
ServicesNext.js Web Design & Firebase Integration & Digital Marketing
Websiteyucelcelikkasa.com
Project Details
Start DateOctober 2024
End DateJanuary 2025
Duration14 Weeks
Investment Range₺40,000 – ₺58,000
Next.js Product CatalogFirebase Firestore CMSGoogle Ads CampaignsD2C Sales Conversion Optimization
"We've been manufacturing safes since 1987, but we were always dependent on wholesalers. Direct-to-consumer sales were almost non-existent. Thanks to the ultra-fast product catalog Nexentio built with FireCMS, our retail sales exploded. Customers can now examine lock types and fire certificates in detail. We saw a 400% increase in D2C sales, drastically improving our profit margins."
Sales ManagerYücel Çelik Kasa
01. THE CHALLENGE
Challenge: Wholesale Reliance & Absence of B2C Channels
Relying purely on dealer networks for wholesale distribution limited the client's profit margins. They lacked a direct consumer presence and a modern digital safe catalog highlighting lock types, fire certifications, and vault options.
02. THE SOLUTION
Solution: Firebase CMS-Powered Next.js Catalog & Conversion Ads
We developed a lightweight product catalog utilizing Next.js and Firebase Firestore. We mapped focused Google Ads search campaigns targeting retail safe buyers (home safes, fireproof business safes).
- 01Coding a luxury catalog interface utilizing Next.js App Router.
- 02Configuring Firebase Firestore and FireCMS for simple backend inventory management.
- 03Implementing kiting, locking, and sizing product filters.
- 04Structuring local and national Google Ads search marketing funnels.
03. THE RESULTS
400%Increase in Direct (D2C) Retail Sales
1.2sCatalog Product Image Load Speed
150%Non-Dealer Revenue Growth
320%Google Ads ROAS (Return on Ad Spend)