Logistics & Transport — 2024
Tunceroğlu Nakliye: Return-Route Google Ads & GEO/SEO Integration
ClientTunceroğlu Nakliye
ServicesPerformance Marketing & GEO-SEO & MovingCompany Schema Optimization
Websitetunceroglunakliyat.com
Project Details
Start DateAugust 2024
End DateNovember 2024
Duration14 Weeks
Investment Range₺35,000 – ₺50,000
Performance Google Ads SetupGEO-SEO Landing PagesMovingCompany Schema IntegrationMonthly Ad Management
"Our biggest financial drain was the fuel cost of trucks returning empty to Istanbul after intercity moves. Thanks to Nexentio's dynamic Google Ads targeting return routes and MovingCompany Schema data, our vehicles now find loads on the way back. We also grew much stronger in local searches due to the specific landing pages they built for targeted districts. Our investment paid off tremendously."
Business OwnerTunceroğlu Nakliye
01. THE CHALLENGE
Challenge: Profit Loss on Empty Return Trips
Vehicles transporting goods to other provinces returned empty to Istanbul, generating high fuel costs without revenue. The website also lacked local search signals for major target districts (Şişli, Beşiktaş, Kağıthane, Kadıköy).
02. THE SOLUTION
Solution: Route-Targeted Ads & Neighborhood-Level Landing Pages
We configured Google Ads campaigns targeting return routes. We replaced generic schemas with the `@type: 'MovingCompany'` schema and designed localized district landing pages containing neighborhood lists and targeted internal links.
- 01Setting up route-specific search ads to capture loads for returning trucks.
- 02Injecting custom MovingCompany schema with coordinates and localized service scopes.
- 03Creating landing pages for Şişli, Beşiktaş, Kağıthane, and Kadıköy with custom internal linking.
- 04Optimizing image alt tags with location-specific keywords.
03. THE RESULTS
1200%Return on Ad Spend (ROAS)
ZeroEmpty Return Trips
4 PagesNew District Organic Rankings
4.8/5Google Business Review Rating