March 02, 2026
9 Min
4.1k views

Conversion Rate Optimization (CRO): Is Your Site Losing Visitors? How 1% Increase Doubles Your Revenue?

Conversion Rate Optimization (CRO): Is Your Site Losing Visitors? How 1% Increase Doubles Your Revenue?

"Increasing the conversion rate from 1% to 2% is the only way to double your turnover without doubling the ad budget."

Is your website like a leaking bucket? You keep pouring water (traffic) but 98% of the water flows out from the bottom.

Many business owners say "Let's advertise more, let more people come". However, the real problem is that those who come leave without buying. Conversion Rate Optimization (CRO) is the art of turning existing traffic into sales. And believe me, it is much cheaper than increasing the ad budget. If you want to increase your turnover without increasing your Google Ads spending, keep reading.

What is Conversion Rate?

100 people entered your site, 2 of them shopped. Your conversion rate is 2%. So what should be the average in your sector? Examine the table below:

SectorAverage Conversion RateGood RateNotes
E-Commerce%1.5 - %2.5%3.5+Cart abandonment is very common.
B2B Service%2.0 - %5.0%10+Form filling focused.
Finance / Insurance%5.0+%12+Trust factor is very critical.
Health / Clinic%3.0 - %6.0%15+Whatsapp/Form conversions.

Analysis: If the rate on your e-commerce site is 0.5%, there is a serious problem with your site speed or checkout page.

Why Do Visitors Leave Without Buying?

1. Lack of Trust: Contact information is not clear, no customer reviews. 2. Complex Design: If the user is looking for the "Add to Cart" button, you lost. 3. Difficulty on Mobile: If forms are too small to be filled with a finger, there is a mobile design error.

How to Do CRO? 3-Step Nexentio Strategy

We work with 'data', not 'guesses' for our customers. * Heatmaps: Where do users click, where do they not click? We track this with tools like 'Hotjar'. * A/B Tests: Is the red button clicked more or the green one? We try both at the same time and choose the winner. * Form Analysis: At which question do customers leave the form and run away? We remove that question.

Conclusion: Close the Holes in the Bucket

Before buying more traffic, convert existing traffic into customers. CRO is the highest return (ROI) investment of digital marketing.
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